Aksa, A.F. et al. 2023. ANALYSIS OF THE MACRO ENVIRONMENT AND ANALYSIS OF THE FIVES FORCES IN THE RETAIL INDUSTRY IN INDONESIA. Inspirasi Ekonomi : Jurnal Ekonomi Manajemen. 5, 4 (Dec. 2023), 326–339. DOI:https://doi.org/10.32938/ie.v5i4.5115.