Implementing English Language Learning through Social Media: Opportunities and Challenges in the Digital Era

Abstract

This study aims to explore the opportunities and challenges faced by students in using social media for English language learning, as well as how to optimize its use among Gen Z learners. The research employs a qualitative approach, using questionnaires and in-depth interviews as instruments. The participants consist of university students and high school students in Indonesia who are actively using social media for learning. The findings reveal that platforms such as YouTube and TikTok provide significant opportunities for students to access flexible and easily available educational content, particularly in enhancing listening and speaking skills. However, challenges include limited internet access, difficulties in understanding accents, and a lack of motivation for self-directed learning. To address these challenges, it is suggested that educational content should be more varied and interactive, and there should be dedicated platforms for English language learning. In conclusion, social media holds great potential as a tool for English language learning, but its effectiveness depends on the availability of supporting infrastructure and quality content.