Consumers’ Perception of Prices on English Food Menu

Authors

  • Haya Haratikka STIE Bina Karya
  • Rapat Piter Sony

DOI:

https://doi.org/10.32938/edulanguage.8.2.2022.52-67

Keywords:

price, English language, restaurant and cafe

Abstract

Nowadays, the use of English language becomes popular. It spreads to all life aspect, especially in  cafe/restaurant business. The cafe/restaurant owners used English as written on the menu list. This was an experimental research, 25 respondents as the control group and 25 respondents as the experience group. This research was going to investigate whether the use of English language in the food and drink menu give a significant effect for the business profit. The data of this research was taken from 25 respondents of STIE Bina Karya’s students who has ordered from the cafe/restaurant whose menu written in English language. Then, the data were analyzed quantitatively from the result of the google-survey distribution. As the result, from the price indicators, it showed that consumers did't mind with the higher prices at restaurants/cafe with English language menus they offer. Therefore, the businessmen were suggested to use English language as written on their menu list.

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Published

2022-10-30

How to Cite

Haratikka, H., & Sony, R. P. (2022). Consumers’ Perception of Prices on English Food Menu. Edulanguage Journal: English Educational Journal, 8(2), 28–36. https://doi.org/10.32938/edulanguage.8.2.2022.52-67

Issue

Vol. 8 No. 2 (2022): Edulanguage Journal

Section

Articles

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