Relasionalitas Ekonomi Dan Ketahanan Konsumsi: Studi Pada UMKM Kuliner Kelas Menengah
DOI:
https://doi.org/10.32938/jep.v8i02.10813Keywords:
Consumption resilience, Culinary MSMEs, Social capital, Middle classAbstract
Rising food inflation and global supply chain disruptions have weakened the purchasing power of Indonesia’s middle class and destabilized local consumption. This study analyzes the role of social relationships between culinary micro, small, and medium enterprises (MSMEs) and middle-class consumers in sustaining consumption resilience. A qualitative phenomenological approach was conducted in 2025 in Surakarta City through in-depth interviews and Focus Group Discussions (FGDs) involving 27 MSME actors and 30 consumers. The findings indicate that consumption resilience is shaped not only by price and product quality but also by proximity, trust, and comfort that foster loyalty and demand stability. These social ties function as social capital that reduces transactional uncertainty and supports local economic sustainability. The study highlights the importance of relational dimensions in strengthening MSMEs and stabilizing consumption.
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